"For entrepreneurs," standing on the shoulders of giants "entrepreneurial model is to join in entrepreneurship.
Food is the most important thing for people, and catering alliance has become the first choice for more entrepreneurs.
If you want to join the catering business, you must understand what you need to pay attention to?
The first is the taste of food and beverage. You must pass the test of opening a restaurant's taste. By joining the restaurant, the way of controlling the taste is simplified. As long as you do it according to the standard, the taste difference is not very big.
We should do a lot of work in the early stage. According to our own budget, we should decompose the possible expenses and how much money should be invested in each link.
For example, if you can only invest 50000 yuan in rent, you can find a house according to the budget of 50000 yuan.
When consumers choose to consume, their psychology is generally based on whether there are many people first, then taste and consumption habits.
Site selection analysis
It's better to have a crowded area on both sides, with wide stores and large flow of people. Pay attention to whether the flow of people will produce consumption and consumption environment.
It is necessary to investigate the consumption level of the surrounding residents and consumers in detail, so as to formulate the corresponding marketing plan for consumers. The shop rent can not be measured purely by price, but depends on the cost performance.
To evaluate brand awareness, the competition in the catering industry is reflected in the form of brand competition. When consumers decide to eat, they often decide which restaurant to eat first.
Inquiry of franchise brand
At present, as the catering market is becoming more and more extensive, China's catering companies are also growing rapidly. Some of the planned chain restaurants joined, and later even the franchise headquarters were changed. Some follow-up services promised to you before need to be verified.
Therefore, to join in or to choose the strength of the protection of large companies, all aspects of the brand protection.
Shandong Xinzhou catering management (Group) Co., Ltd. is a modern catering enterprise with decades of practical catering management experience. As of 2017, the company has been focusing on the development and research of stew pot project. In 2018, it launched the "guoxiaofu" three juice small stew pot. Now it has 250 physical restaurants and a large catering chain organization with more than 2000 employees.