Tip 1: the marketing staff of the restaurant chain can use the media for marketing in two ways. The first kind of direct invitation to media break staff to participate in hotel activities, activities, marketing staff should invite media break representatives to participate. You can provide information about the restaurant's activities in advance, or inform the media in the form of written notice or self prepared news articles, so as to make use of the media to promote the hotel.
Skill 2: at present, catering chain stores have launched targeted service marketing, that is, marketing means specifically for old hotel customers. Bai Jianhua, the kitchen manager of Chengxin grandma Bridge Hotel, told reporters that the hotel specially prepared customer membership service for old customers. As long as customers show their valid ID card and deposit a certain amount of consumption (20000 yuan as the minimum starting point) in the member office of the hotel, they can obtain the member account and become the training P member of the hotel.
Skill 3: the restaurant chain can make great efforts in the design of the store emblem, the selection of the restaurant theme, the decoration style, furniture, layout, color lighting and other aspects of the restaurant, so as to play a promotional role. For example, we can build the Bajiao villa with the old Shanghai style of 1930s, the bamboo restaurant with Dai style, the western restaurant with romantic and elegant artistic flavor, and the high-end Chinese restaurant with the appearance of the Taishi chair and the Qing Dynasty palace dress with mahogany (or imitation mahogany) furniture; Mongolian restaurant with Mongolian yurts, small square tables and flower carpets as its theme image, which exudes a rough and wild flavor;