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做餐饮连锁加盟想致富先明白这些!
发布时间:2020-05-29   点击次数: 来源:尊龙人生就是博l

技巧一:餐饮连锁店的营销人员可以通过两种方式利用媒体进行营销。第一种直接邀请媒休人员参加酒店活动、活动时,营销人员都应该邀请媒休代表参加。可以事先提供餐厅活动的有关信息,也可以书书面通报的形式、或自拟新闻稿件的方式告知媒体,争取利用媒体对酒店加以宣传。

Tip 1: the marketing staff of the restaurant chain can use the media for marketing in two ways. The first kind of direct invitation to media break staff to participate in hotel activities, activities, marketing staff should invite media break representatives to participate. You can provide information about the restaurant's activities in advance, or inform the media in the form of written notice or self prepared news articles, so as to make use of the media to promote the hotel.
技巧二:目前餐饮连锁店又有针对性推出了服务营销,即专门针对酒店老客户推出的营销手段。臣鑫外婆桥大酒店的厨房部经理白建华告诉记者,酒店专门为老客户准备了顾客会员制服务。只要顾客出示有效身份证,并到酒店会员办公室存入一定的消费金额(两万元为最低起点),便可以获得会员账户,成为酒店的训P会员。
Skill 2: at present, catering chain stores have launched targeted service marketing, that is, marketing means specifically for old hotel customers. Bai Jianhua, the kitchen manager of Chengxin grandma Bridge Hotel, told reporters that the hotel specially prepared customer membership service for old customers. As long as customers show their valid ID card and deposit a certain amount of consumption (20000 yuan as the minimum starting point) in the member office of the hotel, they can obtain the member account and become the training P member of the hotel.
小焖锅加盟
技巧三:餐饮连锁店可以在店徽的设计、餐厅主题的选择、餐厅的装饰格调、家具、布局、色彩灯饰等方面下功夫,使之起到促销的功用。如可营造出三十年代旧上海情调的上海餐小越南风情的芭蕉别墅;傣族风格的竹楼餐厅;富有浪漫、高雅艺术气息的西餐扒房:以红木(或仿红木)家具出现的太师椅、清宫服饰等面貌出现的高档中餐厅;以蒙古包、小方桌、花地毯作为主题形象,散发着粗旷、野味气息的蒙古餐厅;
Skill 3: the restaurant chain can make great efforts in the design of the store emblem, the selection of the restaurant theme, the decoration style, furniture, layout, color lighting and other aspects of the restaurant, so as to play a promotional role. For example, we can build the Bajiao villa with the old Shanghai style of 1930s, the bamboo restaurant with Dai style, the western restaurant with romantic and elegant artistic flavor, and the high-end Chinese restaurant with the appearance of the Taishi chair and the Qing Dynasty palace dress with mahogany (or imitation mahogany) furniture; Mongolian restaurant with Mongolian yurts, small square tables and flower carpets as its theme image, which exudes a rough and wild flavor;


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